Teachmint wanted a strong introductory campaign for its first major promotional activity. The objective for the campaign was both to introduce Teachmint as a leading brand in the Indian Ed-Tech industry and also to explain the benefits/uses of the product to teachers across the country. The tone for this campaign helped establish a unique personality for the brand that has been continued in all its communications since then.

The campaign was a success both in terms of engagement and downloads and also in enhancing the brand's value and recall. 

The master film was accompanied by two shorter ads focussing on the benefits for two of their major user personas i.e. Established Teachers wanting to teach from home and New Teachers exploring the option for a hybrid classroom model to reach a wider student base.

Client : Teachmint

Agency: Red Baton Design Studio

Production House: Filmy Fiction

Writer & Creative Director: Vijit Agrawal