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B27
B27

B27 is a growth-marketing agency based on Rio Grande do Sul, Brazil. We were commissioned to create their brand strategy and visual language. 
The first step was to understand all the contexts behind the brand, market, team, objectives and future. For that, we collect some ideas by the market research, interviews and co-creation steps.

After that, we defined some brand expressions based on B27's main purpose, Growthways. This is the idea of search, analyze and find the best ways for growth. Trough data who helps people to move business and evolve the society.
Then, we find the brand visual expression pillars: Repetition of tests, Energy to do and Scale the growth.


DELIVERABLES
Visual identity
Brand guidelines


2022©

B27
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B27

B27 is a growth-marketing agency based on Rio Grande do Sul, Brazil. We were commissioned to create their brand strategy and visual language. Th Read More
630
5.5k
30
Published: