A 15 ticket set was developed to introduce a new payment procedure for rapid public transport system in Moscow. Presenting completely new ones such "90 minute" ticket and smart card "Troika" to widen but the same time simplifying consumer experience and signaling for a change for convenient and comfortable service. According to that our design idea was to give a frendly but modern look. Clearing up as much as possible. Shifting from old, goofy but pretentious to optimistic, clear and colourfull unified visual language.
In order to promote upcoming change a set of rules were formed in a book shape ' brand-book ' to follow and use the same visual language in mass-media and advertising https://www.behance.net/gallery/New-Moscow-transport-cards-system/8978841
A ticket set
Regular metro ticket before and after
Overground regular tram/bus/trolley ticket before and after
Brand-book
Credits:
Agency: Saatchi&Saatchi Russia
Art direction and design: Vlad Boerean, Sergey Sidorov
Account team: Ilona Ivanova
Agency: Saatchi&Saatchi Russia
Art direction and design: Vlad Boerean, Sergey Sidorov
Account team: Ilona Ivanova
Client:
McKinsey&Company
