A secluded, luxury lodge in North Queensland requires a new visual identity system –
one that uses the existing logo symbol but brings new life to the brand image.
 
The identity utilises hexagonal shapes to represent the light reflecting off the ‘diamond in the rough’
that is Bloomfield. It covers a print brochure and introduces a new tablet edition brochure to the brand.
 
The colour palette features a purple that is calm and indicative of the
luxurious nature of the resort, with a soft green and teal to complement it.