Innovation Punjab
Ready to Create Ripples of Positive Change
An Initiative led by the Punjab Government, Supported by Google Inc.
Ready to Create Ripples of Positive Change
Innovation Punjab campaign is a Punjab Government project, led by the Punjab Information Technology Board (PITB) and supported by Google Inc. The project aims to highlight innovation in Pakistan and create the right policy environment to empower the talented people of Punjab; leading to the creation of new jobs and sustainable economic growth.
Created and designed Innovation Punjab’s brand identity, which included designing a logo, a booklet – covering the success stories, the invite, the Innovation Report by PITB and the website. Essentially designed and developed the end-to-end experience by being involved on all fronts of this initiative :)
Mood Board - Punjab
Mind Map - Ideas
Logo Options
Working on the project...
Final Logo
Badge/Button for Social Media
Hand drawn sketches for booklet illustrations.
Booklet - Title Page
This booklet included the local success stories of innovators who had used the Internet to do amazing things.
This booklet included the local success stories of innovators who had used the Internet to do amazing things.
The vision for the booklet was to give it a funky and fun feel, while keeping it in line with the logo and the Punjabi theme.
Different illustrations were drawn for each one of the stories in the booklet.
Booklet - Inner Pages
Web Design - http://innovation.gop.pk/
Event Invite.
The launch event on 16th August 2012, at Arfa Tower, where the brand identity, booklets, invites and website were launched by the Chief Minister of Punjab, Mian Shahbaz Sharif. Sincere thanks to William Fitzgerald, Senior Policy Analyst at Google Inc.
