Challenge
Drive more online visits to Ocean Bank's website targeting business owners interested in loans aiming to improve bank's bouncing rate analytic.
Solution
It is a conceptual narrative where business owners are trapped in black humor, communicating that OceanBank.com offers them loans and is easy to find out online. The promotional advertising uses original black and white commissioned photography, adding a dramatic feel and Ocean Bank's blue as a metaphor for the light at the end of the tunnel.
Skills
Creative Art Direction
Brainstorming
Credits
Imagen TMA (agency)
Doug Mitchell (copy)
Ross Feighery (Photographer)
