Full brand development for Tampere Pentecostal Church, one of the largest evangelical churches in Finland. Church positioning, strategy, vision statement with honed values which laid the foundation for logo revamp, new website, social media guidelines, media strategy and photography guidelines, brochures and materials and even a bi-annual Vision-conference to instil and mobilise the church towards its now more clearly defined vision.

Tampere Pentecostal Church is a lively multi-generational, multi-ethnic, charismatic Christian community that reflects the constitution of its members with various styles of worship services and ministries. Core values of this church are Friendship, Shepherding and Power of God, These values are distilled in the church slogan "Everybody Loves", which reminds the church of the first commandment to love God above all else, and also to love one’s neighbor. The strategy process took well over a year with the church board and all the pastors involved.

With the strategy and positioning in place, the visuals have been crafted for the church ministries and services, starting from the logo, which is rooted in the ancient symbol of the Holy Spirit, the dove. It was important to keep the logo recognisable, yet give it a modern look for a church that has its roots in ancient history yet is focused in living with the world today.

Persistent work with church branding has given the church finally a unified and recognizible look that reflects the life of the church and unifies its different ministries.