Client:
ELEGANZA is a brand of premium luxury perfumes, aimed at lovers of excellence and sophistication
Goal
Create a corporate identity that reflects the exclusivity of the products, and emphasizes the values and personality of the brand. The brand should convey trust, clarity and prestige. The essence of the brand reflects the joy of creating the fragrance and its inner spirit.
Concept:
The core of the brand's target audience consists of people who value uniqueness and personalization in brand communication. They prefer a discreet, organized and functional design.
The product will be high-end luxury perfumes at an expensive price, the target group is male and female with prestigious jobs, the goal we want to achieve through the logo is to show ELEGANZA, and there is an option to link the identity to the chess horse or the castle.
All components of corporate identity are made with an emphasis on typography, specifically on the name.
