AWAY WE GO is an expression of inviting people who are left behind to go travel with. This expression can perfectly explain our brand. We want all our products from Away can help you to have a connection with your daily life even outside of the home. Our traveling kits, clothing, and accessories will make your daily life convenient, and they are highly useful when traveling. We hope you could have the courage to go travel to a new place spontaneously without hesitation.

The goal of this project is to brand a new company that sells eco - friendly products. Plastic is completely absent from all products. It's likely because of the expectation that we feel excited when we travel. You can attract positive energy if you bring these products.

AWAY is always associated with enjoyable outdoor sports like camping, yoga, and surfing.
A better way of life for the earth and us is suggested by Away if you enjoy being outside and in nature. I used Logo to express this sentiment. The font has a tilt and a texture to make it appear alive.

You could travel to a new place spontaneously with this product. it’s good for both us and earth. I applied reversed colors between a box and a bottle of toothpaste.

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