Feeding Little Bellies LLC

This client was looking to brand her new business to celebrate 1 year in business. The company was founded by a registered dietician and lactation counselor who worked contractually in the local area to provide early intervention (0-3 years), home-based therapy to children with physical and developmental delays. She would see about 20-25 families a week, all who were struggling to feed their babies for a variety of reasons: food allergies, tube feeding, GI problems, genetic problems, surgical interventions, etc. She was looking for a logo, that encompassed all of the different options to feed a child. She was looking for a primary, and secondary logo.

The primary logo, should use icons to represent each of the above forms of feeding a child. The icons should be simple, clean, and easily recognized and should sit alongside a wordmark that best represents the logo.

The secondary logo, should use one of those icons, alongside the wordmark, for a more simplified version of the logo, that focuses on just one of the main forms of feeding, instead of all of them.

The last logo option, includes just the wordmark, alone, with no supporting icons, and it so be used as needed and when appropriate, but sparingly.

In addition, I designed and provided a set of icons to be used, as needed for all supporting Digital and print advertisements for this company. I designed a set of 7 icons. Each icon was created to represent the seven different methods used in feeding a baby or toddler.