The following is a compilation of some of the briefs I've worked on during my stay at FP7/BEY for the years 2013 and 2014. The concepts and lines were either thought of by myself, the English copywriter, or both together. Enjoy!
And please feel free to leave feedback and comments.
McDonald's
Big Mac Family Outdoor Campaign
I came up with the key visual line during a brainstorm session with the team.
Movie guide insert.
Movie guide insert.
McCafe's January Duo of the Month layout.
McCafe promotional flyer distributed to university students.
(recto and verso)
Magazine insert.
Read out loud to get a better feel of the McDonald's experience.
Mothers' Day Facebook post.
2013 e-card.
Santa prefers McDonald's over his favorite milk and cookies snack.
'Dear Santa' letter from my hungry belly Facebook post.
Translight located next to a gas station.
Cinderella
Pantyliners box rebranding.
FP7 CLIENTS BOOK OF HAPPINESS
This campaign revolved around the idea of all the months of the year really do not matter as much as November does,
and that is because of Debbas's annual November sale.
Award: Mall Bronze Award, Pikasso D'Or 2014
