华为松山湖运动健康科学实验室 – 导视及环境图形设计

华为松山湖运动健康科学实验室位于东莞，华为携手国家体育总局体育信息中心、松山湖管委会、东莞万科四方，由国家体育总局体育信息中心牵头，整合国内优势科研资源，积极推动智慧体育创新和行业标准化研究。作为领先的智能穿戴设备厂商，华为将借助实验室这个平台，共同参与制定智能穿戴设备标准。

松山湖运动实验室由东莞万科团队代建和统筹，空间设计团队#蘑菇云设计#，联手标识团队#SURE# 和照明设计团队 #Lumia Lab麓米照明#，与华为和万科团队深度协作，共同完成了华为松山湖实验室的整体室内设计工作。

华为运动健康科学实验室研究员的专业背景横跨计算机软件、工学、物理、数学、体育、医学等学科。他们将各自专业领域的经验进行碰撞与融合，把实验室变成了一个健康生活方式的创新工坊。

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SURE Design承担了整体项目的标识导视和环境图形工作。

松山湖运动健康实验室的工作横跨科技、体育、健康等几个不同领域，在既有的室内设计基础上，我们需要平衡和体现这几个学科各自的气质及趣味，并形成良好的融合。

室内造型、材料和颜色的选择都相对简洁，因此我们在标识材料的选择上，希望首先能与室内融合，因此选择了与墙面材料一致的白色，同时用侧边的橙色渲染出一抹运动的活力感，将运动感以温和的方式混合进实验室清爽简洁的设计中。

在图标的设计上，我们以运动中的人物作为环境图形的主体，一方面可以延续室内空间的趣味填充，另一方面，卫生间/淋浴间的奔跑的男女小人也突出了一种独属于运动实验室的运动趣味。

空间的环境图形我们用两种字体进行表达，办公室的镂空字体，更多以内容的方式传递出运动、科技、健康背后所蕴含的人文属性，其设计风格与简洁的室内形成和谐的补充；主入口的投影字体，则实时反映着运动、科技共生的测量及运动数据，以客观和理性的方式回应着运动、科学实验室这一空间命题。

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创意总监：张烁
设计总监：王小阳
设计师：王小阳、林颖、彭俊聪、邹景裕

内容：导视及环境图形设计
规模：4680㎡
周期：2020.12 – 2021.9
客户：华为

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室内设计：蘑菇云
照明设计：庞磊、郑嘉豪
空间摄影：ACF 域图视觉

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HUAWEI Sports Health Science Laboratory is located in Dongguan. HUAWEI works with the Information Center of General Administration of Sport of China, the Songshan Lake committee and Dongguan Vanke, led by the Information Center of General Administration of Sport of China, to integrate domestic superior scientific research resources, actively promote intelligent sports innovation and industry standardization research. As a leading manufacturer of smart wearers, HUAWEI will use the laboratory as a platform to jointly participate in the development of standards for smart wearers.

The Laboratory was built and co-ordinated by Dongguan Vanke, space design by Supercloud Studio, together with visual design team SURE Design and lighting design team Lumia Lab, in deep cooperation with HUAWEI and Vanke team, completed the overall interior design work of HUAWEI Sports Health Science Laboratory.

The researcher of HUAWEI Sports Health Science Laboratory has a professional background across computer software, engineering, physics, mathematics, physical education, medicine and other disciplines. They collide and integrate their experience in their respective areas of expertise, turning the laboratory into an innovative workshop for a healthy lifestyle.

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SURE Design is responsible for the identification, guidance and environmental graphics of the whole project.

The work of HUAWEI Sports Health Science Laboratory spans several different fields, such as science and technology, sports, health and so on. On the basis of the existing interior design, we need to balance and reflect the respective temperament and interest of these disciplines, and form a good integration.

The choice of indoor shape, material and color is relatively simple, so we hope to merge with the interior first in the choice of logo material, so we choose the white which is consistent with the wall material. At the same time, we use the orange on the side to render a sense of vitality of movement, and mix the sense of movement into the refreshing and concise design of the laboratory in a gentle way.

In the design of the icon, we take the characters in the movement as the main body of the environmental graphics, on the one hand, we can continue the interesting filling of the indoor space, on the other hand, the running villains in the bathroom / shower also highlight a kind of sports interest that only belongs to the sports laboratory.

We use two fonts to express the environmental graphics of the space. The hollowed-out font of the office conveys more humanistic attributes behind sports, science and technology, and health in the way of content, and its design style and simple interior form a harmonious supplement.

The projection font of the main entrance reflects the measurement and motion data of motion, science and technology symbiosis in real time, and responds to the spatial proposition of motion and science laboratory in an objective and rational way.

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Creative director: Zhang Shuo
Design Director: Wang Xiaoyang
Designers: Wang Xiaoyang, Lin Ying, Peng Juncong, Zou Jingyu

Content: guide and environmental graphic design
Scale: 4680 ㎡
Cycle: 2020.12-2021.9
Customer: HUAWEI

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Interior design: Supercloud Studio
Lighting design: Lumia Lab
Space photography: ACF