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嘿！我從基隆背了一袋魚！
Hey! I just carried a bag of fish from Keelung!
因為這次被受邀參與藝術駐港串串計畫, 讓我深刻的意識到在台灣許多特色文化景點並沒有被妥善包裝, 以至於通常在這些旅遊景點所販賣
的紀念商品較為本土, 年輕族群不太會以其產品當成是一種流行配戴在身上, 不利於推廣台灣地方文化。
根據市場受眾的調查, 星濱山共創工作室主要吸引到會來基隆正濱漁港的人多為小資女年輕族群。在開始專案以前我做了一些訪談以及實際的市場調查, 也更清楚目標族群的輪廓, 大概是假日喜歡輕旅行、自然環境攝影, 會揪朋友姊妹們出遊, 約2~3人小團體, 一起認識一個地方不同的文化, 發現不常看到的景色、人們、產業環境等。算是綜合 「旅行 x 文化 x 藝術 」的客群。因此我決定以正濱漁港為主題設計兩種款式的包包, 雖然目標族群為小資女但款式中性, 也希望吸引年輕的男性朋友, 同時在設計上加入時尚的元素。
After I participated in this art project, I deeply felt that many cultural attractions in Taiwan are not properly packaged. For example, the souvenirs and commodities sold at tourist attractions have no sense of design. So, they are not a PLUS to promote Taiwanese culture.
Also, young people would not buy and treat them as popular accessories.
According to Zhengbin Art co-creation studio, after their market survey, most of the visitors to Keelung Zhengbin fishing port are young female with less income. Before I started the project, I also did some interviews and actual market research to get a clearer picture of the target visitors.
I found that the major visitors are those who like to take light travel, enjoy natural environment and take photos on weekend & holidays. Usually, there are small group of 2~3 persons. Friends or sisters get together to look around the fishing port, sightseeing and enjoy the scenery, etc. So, It can be regarded as a comprehensive "travel + culture + art" travelling groups.
第一次拜訪星濱山的時候, 我跟著創辦人林書豪一起走覽，也了解到漁港曾經是台灣漁業產量的重要港口之一, 同時也沈載了許多歷史
與記憶。所以我設計了的包包為雙層混搭材質, 由外層印有漸層的海水藍與文字的PVC與內層的漁港海鮮重疊製造出了水面與水下的透明感
與排版設計。意義上希望每位遊客都能捕到一袋魚也留下美好的回憶滿載而歸。
Therefore, I decided to design two styles of bags with the theme of Zhengbin fishing port. Although the target group is young girls,
I designed the style of bags to be neutral so it can attract the attention of male friends at well. Although, the theme of the designing
is Fishing Port, I also added the elements of fashion to make the bags looks more attractive.
When I visited Zhengbin Art at the first time, I followed the founder, Mr. Lin Shuhao on a tour. I learned from him that the fishing port used
to be one of the most important fishing ports in Taiwan, and it also contained a lot of history and memory.
As a result, the bag I designed is made of double-layer mixed material. The outer layer is made of PVC printed with gradual layer
of sea water blue and text. The inner layer is made of white cloth printed with marine life. After the overlap of the two different materials and printing, it creates a sense of transparency and special typesetting,which looks like water surface (blue) and underwater (marine life).
In a sense, I hope every tourist can catch a bag of fish and leave a good memory.
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Credit
Client - 星濱山共創工作室
Graphic Designer - 沈彥霖 ＠Yen Lin Shen
Photographer - ＠Zeek Wang
© Copy right
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IG - arts_daniel
Web - https://yenlinshen-design.com
Behance - https://www.behance.net/pineapples2103
