Client:
Design team:
Brainstorm Branding Agency
Deliverables:
Name, Logo, Visual Identity & Package Design
First of its kind, Quinto Concept Store is an upscale menswear store that brings the latest items from the world’s premier designer houses directly to the doorstep of new age, cosmopolitan Ulaanbaatarians with au courant fashion sense.
Having previously worked together on Premier Tailor, L’Uomo and Ame Concept Store, client Zorig T trusted the BS team to bring his fifth store concept to life.
To come up with a name, logo, visual brand identity and package design that encapsulate and communicate a space dedicated to affluent and stylish local and expat businessmen.
#BS_Solution
The store’s name, Quinto, comes from Italian for “fifth.” The number five in roman numerals, V is used as the tittle for the i in Quinto, indirectly signifying victors of the social ecosystem. We use hand drawn white scratch lines in the brand’s main logo, toning down the strength and boldness of the wide-font brand typography to open up a sense of “elasticity, possibility and transformation".
Use of the classic charcoal evokes mystery and elegance, communicating power and sophistication to its target audience of successful, affluent, fashionable businessmen.
A rugged, industrial pattern is used in the brand’s visual identity: concrete & paint scratches, cosmopolitan yet industrial, transformative yet willful.
Through our brand identity, we speak the language of an upward journey of prosperity, metamorphosis and ever-evolving growth of the human spirit. We speak the language of courage, power and attainment of status. The deep charcoal of the background evokes a feeling of danger and the unknown, ruthless as it is mysterious. Quinto’s identity is a perfectly balanced blend of power, elegance, mystery and the uncompromising courage of will. Altogether, Quinto Concept Store’s brand identity delivers a cohesive atmosphere that is stylish and soulful, forceful yet resilient. At first sight, Quinto brand touches the core of its customer base.
Thank you
