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Iomega Announces Opening of New Iomega Experience Center in Dubai
Innovative, Hands-On Showcase Features Latest Advances in
Premium Storage Management Solutions for Consumers and Small Businesses  
DUBAI, UAE, April 21, 2011 – Iomega, an EMC company (NYSE: EMC) and a leading innovator in digital storage and content management solutions, today announced the opening of the new Iomega Experience Center in Dubai, United Arab Emirates, an innovative technology showcase where consumers and small businesses can experience firsthand the latest advances in data storage management solutions for today’s digital world. 
Located in Times Square, in the flagship store of Sharaf DG, one of the biggest and most prestigious retailers in the UAE and the Middle East, the Iomega Experience Center is an 800-square-foot  showplace featuring an array of Iomega’s newest storage management products, including premium portable and desktop HDDs, advanced high capacity solid state drives, the latest innovative multimedia drives that transform the online entertainment experience,  and powerful and efficient network storage solutions for consumers and small and mid-sized businesses.  
“The new Iomega Experience Center is specifically designed to give consumers and small businesses hands-on interaction in a comfortable atmosphere that makes it easy to understand and appreciate the advantages and the efficiencies that Iomega’s data storage management solutions bring to the home and small enterprise,” said Jonathan Huberman, president, Iomega Corporation.  “Storing, enjoying and protecting digital data has never been more vital than it is today.  The new Iomega Experience Center shows the visitor how managing data, for business or pleasure, has never been easier, more convenient and more dependable than with Iomega’s powerful range of consumer and SMB products.”
Inside the Iomega Experience Center
In a casual setting staffed with storage specialists to answer questions, Iomega has created home and office environments with premium Iomega data management products, making it easy for users to experience Iomega products before they make their purchase decisions.
Customers interested in small and medium business solutions will find a dedicated product area with live demonstrations of Iomega’s award-winning single-, double- and quad-drive desktop network drives and network attached storage devices (NAS), including Iomega’s new Personal Cloud technology, which allows users of Iomega network hard drives to remotely access and share encrypted files with up to 250 co-workers and friends without any of the monthly or annual fees associated with traditional cloud services.*
The consumer section of the Iomega Experience Center will feature the breadth of Iomega® eGo™ portable and desktop hard drives, including models for both the PC and the Mac; Iomega’s premium high capacity SDD Drives, available in 64GB**, 128GB and 256GB capacities; and Iomega’s ScreenPlay® HD media player lineup that makes it a breeze to move digital content from the PC to the large screen TV at home or the monitor in the office conference room.
Also featured will be the new Iomega® SuperHero™ Backup &Charger for iPhone, which simultaneously charges a docked iPhone and backs up and encrypts the smart phone’s contacts and photos, protecting the user from losing critical data should their iPhone be damaged, lost or stolen. ***
Iomega Increases Business Focus on Middle East
“The Iomega Experience Center is going to change the perception of the information storage industry in this region in a way that’s inviting and easy-to-understand, not only for SMBs and Iomega partners but also for consumers,” said Cizar Abughazaleh, general manager for Iomega in the Middle East and Asia.  “I look forward to customers experiencing how Iomega can protect their information, save them time, and deliver cost effective data management storage solutions.”
Establishing the Iomega Experience Center in Dubai is a strategic decision by Iomega with a look to the future.
“Dubai and the Middle East are important growth markets for Iomega,” said Abughazaleh.  “As a global leader in data storage and content management solutions, we are proud to launch the first Iomega Experience Center here because we believe this showcase will differentiate Iomega from competitors and change the way consumers and SMBs in this region of the world think about the expertise, dependability and value of Iomega’s premium data management solutions.” 
Nilesh Khalkho, CEO, Sharaf DG, said the new Iomega Experience Center is a good addition to the retailer.  “Sharaf DG Times Square is an Electronics destination in the UAE, and Iomega is an excellent strategic partner to showcase a broad range of storage management products in one location for people to experience.  We always encourage premium vendors such as Iomega to help educate our valued customers about the products we offer.  A satisfying total customer experience is one of Sharaf DG’s key strategies to customer loyalty.  Investments like the new Iomega Experience Center make it possible for every customer to have an extraordinary experience in our stores, especially if the customer is a small or medium business that can immediately understand and benefit from an Iomega solution that’s demonstrated inside the store.”
The Iomega Experience Center is open between the hours of 10 a.m. and 10 p.m., seven days a week.  For more information about Iomega products, please go to www.iomega.com.