Concept 1 — Bridge
(client-selected direction)
HomeLife Media forms the perfect bridge between brands and their target audiences because they’re experts at knowing both sides. The identity mark is an interactive, geometric H monogram inspired by this idea of the bridge, or connection, being the cornerstone of the company’s success.
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Concept 2 — Forward
(unused)
HomeLife Media helps connect brands with the audiences they rely on to keep moving forward and pushing boundaries. The identity mark for this concept is inspired by this progressive and proactive business model.
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Concept 3 — Home
(unused)
HomeLife Media helps brands create personal connections with their customers by meeting them throughout the natural progressions of their day. The identity mark for this concept leans into the idea of home as an important part of the brand, because we treat our pets like family and our home is their home too. The simple house-like shape contains rays of light, designed to communicate the ideas of new horizons, insight and optimism.
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