Lodge Intel - 3D Intro

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Lodge Intelligence is a London based SaaS cloud analytics and business intelligence tools provider to businesses within the hospitality industry.

Project

The client’s primary requirement was to rebrand their business to give it more strength and life as any business’s identity is decided by the strength of the brand perception it can create in the minds of its’ consumers. Keeping this in mind, a comprehensive intro was developed for the business, which covered in detail the core of what the brand has to offer in the form of a convincing visual representation.

Challenge

Data-driven analytics are complex concepts for the masses. To visually convey the message of Lodge Intel as a data-driven solution provider, making it understandable for the audience and how it helps businesses to make informed decisions, demands more effort from the creative perspective.

Concept

The storytelling approach was used with this brand. In this intro, balls represent data nodes, they aligned together and formed different charts after thorough analysis. The data nodes initially were disorganized. Then, it displayed how Lodge Intel helped to organize the information. To summarize the entire concept, the visualization ends with a brain model, and it showcases how analytics help businesses make informed decisions.

Methodology

Symbolism technique was used to communicate the idea of the client’s business. For a fresher and modern outlook, brand-colored balls were used. Each ball represents a node that is aligned to show the transformation of data into useful information. We used a cinema 4D particle engine for dynamic animation and Redshift as a render engine.