Nano Smile
The Brief:
Create a premium and luxury brand in an overly saturated market. We want to stand out, not fit in.Ā
The Opportunity:Ā
NanoSmile launched into a very competitive industry dominated by cheap and childish products, packaging design and branding. Their product is the third version of the toothbrush with thousands of micro bristles that eliminate bacteria on a microscopic level.Ā
The logo is the key starting point of the NanoSmile brand, with two variations being created. The logo above was not the final logo however used as a secondary option depending on the situation.
WHTE SPACEĀ© created a variety of premium feeling content and collateral to drive home the difference of this brand in the industry.Ā
We created everything from the product photography, to photo manipulated mock-upsĀ and everything in between. This campaign was a holistic approach with the sole mission being to build a beautiful brand.Ā
A variety of social media advertising content was created for NanoSmile - this content was primarily used on Pinterest and Facebook advertising. The brief was premium, simple
and elegant.Ā
