![Flowers trends Web transmedia poster Header fashionfladen Radio Blog](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b8722113393845.5627349dbe3f7.jpg)
FashionFladen is a radioshow at Copenhagen University Radio driven by volunteer students. FashionFladen aims to inform about culture and lifestyle, with a main focus on fashion.
The new identity should show a new beginning as we enter 2014, and as the show works with trends, flowers seemed as the obvious choise to communicate the shows focus and the start of a new season.
Using a more or less neutral, but yet strong typeface (COUTURE), the outcome dosen't exclude any gender, as FashionFladen's targetgroup is both men and women.
The work include a header for the website, a cover picture for the Facebook page and a viral poster to inform the followers about the new look.
![Flowers trends Web transmedia poster Header fashionfladen Radio Blog](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b220bf13393845.5627350c72436.jpg)
![Flowers trends Web transmedia poster Header fashionfladen Radio Blog](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/82b1f713393845.5627353be62e4.png)
![Flowers trends Web transmedia poster Header fashionfladen Radio Blog](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e9496713393845.56273469c6beb.png)