FashionFladen is a radioshow at Copenhagen University Radio driven by volunteer students. FashionFladen aims to inform about culture and lifestyle, with a main focus on fashion.
The new identity should show a new beginning as we enter 2014, and as the show works with trends, flowers seemed as the obvious choise to communicate the shows focus and the start of a new season.
Using a more or less neutral, but yet strong typeface (COUTURE), the outcome dosen't exclude any gender, as FashionFladen's targetgroup is both men and women.
The work include a header for the website, a cover picture for the Facebook page and a viral poster to inform the followers about the new look.
