The Outlier project started to be created in August, at the beginning the customer did not have a name, but had a desire to launch an online store of SKT products, the brand's intention was to convey the message of a company "outside the traditional standards", we thought of a name and came to the name “Outlier”, a name that represents well the message that the company wanted to convey “a company outside the curve”.
- Chicago location
The logo was thought directly in the representation of the transmitted message “point outside the curve” with this, an eclipse shape was created with a triangle cutting in half, making a representation of “don't be equal to everyone, don't follow the same patterns”.
