Flagship three-story store "Bookvoed" in St. Petersburg. The design of the space was developed by the LINII retail department: from customer experience research to author supervision. 

The updated "Bookvoed” has a comfortable navigation system, convenient zoning, a hall for meetings with authors, a cafe, and in each department there is a cozy reading area with warm accent lighting and comfortable furniture.

Within the framework of the project, the corporate identity was reinterpreted and supplemented in order to integrate into the space, volumetric decor and sales equipment matching the store branding were developed. Additionally, as part of the project implementation we have devised a detailed retail book.

Specially for the project, we have developed a modular seating system that easily adapts to the size of each zone.

LINII Project Team:

Mikhail Gubergrits — Creative Director
Taya Denisova — Project Director
Katia Kolotilova — Art Director, retail designer
Nikolay Demin — Art Director, brand designer
Dmitry Novikov — Technical designer
Anton Ivanov — photographer