Ilha Formosa
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About

About

This promotion set includes a book, bookmark, and poster, all of which was designed to introduce Taiwan. It is not only a book with a collection … Read More
This promotion set includes a book, bookmark, and poster, all of which was designed to introduce Taiwan. It is not only a book with a collection of nice delicate paper-illustration, but also an infographic book. I translated some normal facts into interesting numbers, and then used paper-illustration to make the infographics. Read Less
Published:
book & poster & bookmark, 2011
This promotion set includes a book, bookmark, and poster, all of which was designed to introduce Taiwan. 
It is not only a book with a collection of nice delicate paper-illustration, but also an infographic book. 
I translated some normal facts into interesting numbers, and then used paper-illustration to make the infographics.
Why
When I came to the United States, I noticed that many people don't know my hometown Taiwan. Some people even cannot tell the difference between Taiwan and Thailand, just because they sound alike. As a designer, I think I should do something to promote this beautiful island. 
Challenge 
I would like to do something very different from the other books about Taiwan. It would definitely not be a tourist guide, nor a boring government-published book. It should be interesting and casual, but also clear in delivering the information about Taiwan. 
The cover of the book is just like someone is watching Taiwan with a telescope, and said "Ilha formosa." It is inspired by the story of the first time Europeans found Taiwan. They looked at this beautiful island and said "Ilha formosa" which means a beautiful island in Portuguese. After that, "Formosa" had been used as a name of this island (Taiwan) in the West for hundreds of years.  
The population of mainland China is 59 times larger than Taiwan. If mainland China's population is the whole dish, Taiwan is just one piece of chicken. (This dish is a famous Chinese dish – Kong Bao Chicken)
Every year about 18,500 earthquakes occur in Taiwan, of which about 1,000  earthquakes can be detected. That is to say, 50.7 earthquakes occur per day, of which about 2 to 3 can be felt.
When the reader is using the bookmark, it looks just like there is an island floating on the edge of the page. 
The poster, book and bookmark.