Texas Medical Care Plans
Texas Medical Care Plans is an health insurance broker that helps its community by helping people find the best insurance for them.
Mainly focused on guiding people on Medicare and identifying the best Obamacare options while their services are completely free.
Brand Identity
As a team at Phidev, this is our first documented branding.
Branding concept ：Transparency, Modularity, Union
The Branding Goals & Challenges:
Educate the audience (mostly hispanic) about the importance and benefits of health insurance.
Brand positioning / Being the first option in the regional market.
Build brand loyalty / Retention of current customers.
Expand our market to a younger audience.
Develop a friendly and bilingual brand.
Crafted By:
