Serb is a logistics company that is based in Saudi Arabia. The name was selected as a plural to refer to our capabilities of spreading all over the world. Also, the “serb” or pack of birds is usually well communicated and fast moving and those are two necessary characteristics of successful logistics operations.
Logo concept
The logo represents a flying bird as a metaphor symbol that represents the core brand function of shipping. In addition to being related to the brand name Serb, meaning flock. The abstracted mark anatomy evokes the feelings of freedom and reachability while also indicating the business large size.
The logo represents a flying bird as a metaphor symbol that represents the core brand function of shipping. In addition to being related to the brand name Serb, meaning flock. The abstracted mark anatomy evokes the feelings of freedom and reachability while also indicating the business large size.
Brand Motif
The identity system relies on the wing as the master motif and utilizes it in a smart manner across the different spaces to create a unified visual language.
The identity system relies on the wing as the master motif and utilizes it in a smart manner across the different spaces to create a unified visual language.
