In the last months Nuna Lie, an italian fashion brand, asked me to illustrate a book about marketing techniques, addressed to their sales assistants. Here's the result.
My customer
The company
The stores
The product
The customer
Lighting
Shop windows
The doorway
The attitude of the staff
The imprinting
The customer judges us
We judge the customer
Greeting and welcome
The customer/friend
The social customer
The welcoming customer
The avoidant customer
When she only wants to take a look
When she knows what she wants
When she's not in the mood for shopping
When she's in the mood for shopping
Proposals
The fitting
The modeling
The decision
The negotiation
The last temptations
The loyalty
The greeting
The zoning technique
The assisted self-service
The dressing rooms rotation
Time management and priorities
closing
