WEBSITE REDESIGN
Design Mechanics
Introduction: Design Mechanics, a prominent digital marketing agency, has embarked on a journey to revamp and rebrand its website. The goal is to create a visually appealing, user-friendly, and informative platform that reflects the agency's innovative spirit and expertise in the digital marketing industry.
1. Define Objectives and Goals:
Conduct a comprehensive review of the current website to identify its strengths and weaknesses. Collaborate with the Design Mechanics team to define clear objectives for the redesign, such as improving user engagement, showcasing their portfolio, and enhancing brand identity.
2. Market Research and Audience Analysis:
Analyze the target audience, their preferences, and behavior to tailor the website's design and content accordingly. Perform competitive analysis to gain insights into the digital marketing industry's current trends and competitors' websites.
3. Brand Identity Development:
Work closely with Design Mechanics to refine their brand identity, including logo, color palette, typography, and messaging. Ensure that the new website aligns with the updated brand guidelines and communicates the agency's unique value proposition.
4. Information Architecture and Wireframing:
Create a sitemap and define the website's structure to improve navigation and user experience.
Develop wireframes and prototypes to visualize the layout and functionality of key pages, including the homepage, services, portfolio, and contact page.
5. Visual Design and UI/UX:
Craft visually appealing designs that incorporate the updated brand elements and align with modern design trends.
Focus on user interface (UI) and user experience (UX) enhancements, such as intuitive navigation, clear calls to action, and responsive design for mobile and desktop.
6. Content Creation and Optimization:
Collaborate with Design Mechanics to create compelling, SEO-friendly content that showcases their expertise.
Optimize existing content and images for improved search engine visibility and user engagement.
Services Page.
Team Page Expanded.
Portfolio Page.
Expanded Project Page.
Contact Page.
