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    About

    Lego - Whale
    Published:
Ogilvy Malaysia 2012

Imagine a glimpse into a world made of LEGO.
This was one of those cases where a great piece of work landed on my desk. 
It was great working with the guys from Singapore. All the hard work was done, all that's needed was selling to the client.


Using 97,096 pieces of LEGO and three outdoor poster shells, we built poster entirely out of lego. when viewed from the right position, each image withing the frame formed a seamless continuation of the scene outside. Each poster also featured colourful LEGO creatures interesting with their environment: the perfect way to show just how much more fun the world is with LEGO.

Awards:

Cannes 2011
Silver - Outdoor Campaign
 
D&AD 2012 
Yellow Pencil - Graphic Design - Poster Campaign
 
One Show 2012 
Silver - Out Of Home - Transit & Outdoor Installations Campaign
Silver - Out Of Home - Transit & Outdoor Installations Single/Caterpillar
Merit - Outdoor -Transit & Street Furniture Single/Caterpillar
 
One Show Design 2012 
Bronze - Outdoor –Transit Single/Whale
Merit - Outdoor -Transit & Street Furniture Campaign
 
Clio 2012
Finalist - Out Of Home - Transit Campaign
 
Spikes 2011
Silver - Outdoor Campaign
 
Adfest 2012
Gold - Outdoor -Transit Medium Campaign
Finalist -  Design - Poster Campaign

Kancils 2011
Silver - Outdoor, Single/Monster
Silver - Outdoor, Single/Whale
Silver - Outdoor, Single/Caterpillar
Silver - Outdoor Campaign
Bronze - Design, Open/Caterpillar
Bronze - Design, Open/Whale
Bronze - Design, Open/Monster
Merit - Art Direction/Caterpillar
Merit - Art Direction/Whale
Merit - Art Direction/Monster