The brief
ROMANO hopes to reclaim market share, particularly in Spray, Roll-on, and EDT, in the festive season.
In addition, their objective for 2022 is to strengthen the ROMANO platform of the "Male grooming regime as a ritual for a new successful year."
Our idea: START NEW YEAR, RESTART YOUR SUCCESS
After a year of shutting down and canceling plans, now is the time to prepare our gears and ourselves to take every incoming opportunity in the coming year.
Here Tet 2022 comes as a new beginning to restart the race in the passionate and well-grooming way possible with ROMANO.
TVC idea
The film depicts the journey of a guy waking his success through well-planned actions, from appearance to plan, after a long year of deposition.
Throughout the journey, ROMANO regime, with its manly and robust elements, functions as a catalyst, assisting men in breaking through to new levels of achievement in the new year.
AOC series
The role of content series as a catalyst for the ROMANO regime - a masculine fragrance that follows men's achievement in all situations, in all spheres of life - is strengthened.
Client: Wipro Unza Vietnam
Agency: Hakuhodo S.A.C, Vietnam
Group Creative Director: Maryzyle Galinato
Art Directors: Le Dang Khoa, Zul Bui
Copywriter: Yên Lê
Production House: Alien Media
Director: Nguyen Manh Tuan
Producer: Thuỷ Tiên
Photographer: Lâm Minh Khang
Talent Retouch: Lâm Minh Khang
Background Retouch: Hakuhodo FA team
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