9th Annual Negroni Social - A Century of Red
Client :: Douglas Derrick and Natalia Toral of Negroni Social
Date :: June 2019
Date :: June 2019
Illustration work by myself with art direction, poster layout, and type by Natalia Toral. Concept was an illustrative take on 100 years of fashion and culture in parallel with the 100th anniversary of the Negroni cocktail. The shape of the glass was informed by the broader logo used by Campari internationally for their century celebration (N100).
The illustration also needed to work as 2 and 5 color-way for different applications:
The goal was to create a fun illustration but also make the elements work independently when needed in isolation as flavor:
Some of the applications, the event posters and cocktail books from 2019 and the previous iterations.
