Nanor Garabedian's profile

Branding Project "Dzila"

This is a university project where we had to create our own event about a topic that is close to our hearts. "Dzila" is an event dedicated to the Armenian youth that were affected by the war in Nagorno Karabakh. Children do not want to go to school anymore, thus the purpose of the event is to prepare and send fun and educational box kits for the Armenian youth aged between 12 to 17 years old. Arts and crafts workshops would be held to prepare the supplies that will be included in the box kits. The items included are Arab desserts called "sfouf" along with the recipe, handmade cotton scarves and clothes, handmade pencil holders along with their instructions, and a "heart to heart" letter from the youth their age. The name of the brand is inspired by the Armenian word "Dzila" that means the first leaves growing on a plant which symbolizes the youth. Hence, the logo is inspired by the patterns of Armenian rugs and the colors by the Armenian flag. The event mainly serves to remind these children that they are not alone, and education could be fun. 
This project includes the logo, stationary items along with the brand manual. 
Branding Project "Dzila"
Published:

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Branding Project "Dzila"

Published: