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    Fleischmann, the leading brand in the Brazilian market of bakery ingredients, decided to stay closer to the owners of bakeries. For this, we enco… Read More
    Fleischmann, the leading brand in the Brazilian market of bakery ingredients, decided to stay closer to the owners of bakeries. For this, we encourage sales representatives to develop a closer relationship with them and not just a business relationship. A Fleischmann, marca líder no mercado brasileiro de ingredientes para panificação, decidiu ficar mais próxima dos donos de padarias. Para isso, incentivamos os representantes de venda a desenvolver uma relação mais íntima com eles e não apenas uma relação comercial. Read Less
    Published:

Agency: Luminas
Client: Fleishmann
Creative Director: Marcelo Greco
Copywriter: Valéria Semeraro
Art Director: Érico Lebedenco