From a designer's point of view, "Gossip Girl Acapulco" was a real challenge from the start. Early on, we decided to dismiss all reference to the American Version and begin anew.
We felt the series was not a remake, but a re-imagining of the original story. That gave us the freedom to design an identity that highlighted the Latin American perspective of the upper class: Always beautiful, always free, living inside the cover of a magazine.
In this version, Gossip Girl is not a blogger, she's a twitter personality. With that in mind we designed the titles and graphic elements inside the narrative.
