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《字体风景》四年磨一书 / THE VIEW OF TYPE
Editorial
《字里风景》序言:
最开始构思时,我是想写一本全文字的书籍,后来考虑到大家对于纯文本的阅读恐惧,仍采用了商业案例与设计思考相结合的形式。毕竟距2016年出版的《治字百方》隔了4年,期间我又积累了很多商业素材,也需要与设计师朋友们分享。
Preface of Scenic Type:
At the beginning, I wanted to write a full text book. Later, considering everyone's fear of reading pure text, I still adopted the form of combining business case and design thinking. After all, four years have passed since the publication of 《治字百方》 in 2016. During this period, I have accumulated a lot of commercial materials and need to share them with my designer friends.

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其中有一部分商业案例在网络上发布过,但网络毕竟偏快餐,大多只是眼会,并不会入心,而且有实效性,看过之后基本不会回看。书籍则不同,很多读者会把书看好几遍,我也遇到很多拿书来让我签名的设计师,书籍上岁月的痕迹甚是明显,这个痕迹是独一无二的,只属于这位读者的,这时我也会默默地被感动。而且不同时期看书会有不同的感受,很多经典著作,我也会不定期地翻看,做阅读笔记。再对比之前的笔记,这种长期的、延续的、温柔的感受,是碎片化的互联网无法给你的。
Some of the business cases have been published on the Internet, but the Internet is partial to fast food after all. Most of them are just eye-catching, not heart-catching, and effective. They basically won't look back after reading them. Books are different. Many readers will value books several times. I also encounter many designers who take books for me to sign. The traces of years on books are very obvious. This trace is unique and belongs only to this reader. At this time, I will be moved silently. Moreover, reading in different periods will have different feelings. I will read many classic works irregularly and take reading notes. Compared with the previous notes, this long-term, continuous and gentle feeling can not be given to you by the fragmented Internet.
本书关于设计思考的内容,精选自公众号【zuotype】近5年的文章,包括审美、理性、逻辑、流行、常识、职业等。考虑到很多人不爱读长篇的纯文字,所以我都精简成了短文,这些内容都是从我的经历中淬炼出来的精华,希望读者认真读一下,不要走马观花只翻看案例。在我看来,如果没有自己的思考,深入自省,大家对案例的需求会无休止的,离开别人的案例参考,会发现自己根本无法产出作品,这就是互联网时代很普遍的、缺少自省思考的“空心设计师”。
This book is about the content of design thinking, selected from the official account of "zuotype" for nearly 5 years, including aesthetics, reason, logic, popularity, common sense, occupation, etc. Considering that many people do not like to read long text, I have been condensed into short essays, which are refined from my experience. I hope readers will read them carefully and not just look at cases. In my opinion, if you don't have your own thinking and deep introspection, your demand for cases will be endless. If you leave other people's case reference, you will find that you can't produce works at all. This is the "hollow designer" who is very common in the Internet age and lacks introspection.
从2019年开始,我就在构思本书的封面、主题、内页的排版,因为时间充足,尝试了很多风格,仍然采用最适合内容表达的形式,对阅读最友好的样子来呈现。本书早在2020年秋就写毕。当时疫情正严重,关起门来,两耳不闻世事,那种持续长时间专注,不被任何琐事打扰的状态,也许以后不会再有了。
Since 2019, I have been thinking about the layout of the cover, theme and inner pages of this book. Because of sufficient time, I have tried many styles, and still adopt the most suitable form for content expression and the most friendly way for reading. This book was written as early as the autumn of 2020. At that time, the epidemic situation was serious. I closed the door and didn't hear anything about the world. The state that lasted for a long time and was not disturbed by any trivial things may not happen again in the future.
成书快的原因,除了专注,还有自己平时工作注重对过程、素材、想法的整理记录,如与客户的聊天记录、电话记录、往来邮件,以及当时自己的想法,设计时的草稿、过程稿、弃用稿、参考资料。并且平时零碎的思考会及时更新在备忘录中,而后系统性地整理在公众号【zuotype】上。这些素材都四散各处但保存完好,所以从某种程度上来说,写这本书需要近4年的时间。
The reason for the rapid completion of books is not only focus, but also their usual work, which pays attention to the sorting and recording of processes, materials and ideas, such as chat records with customers, telephone records, email exchanges, as well as their own ideas at that time, drafts, process drafts, abandoned drafts and reference materials at the time of design. And the usual piecemeal thinking will be updated in the memorandum, and then systematically arranged on the official account "zuotype". These materials are scattered but well preserved, so to some extent, it takes nearly four years to write this book.
“也因为时间间隔长,导致积累了很多商业案例,所以一删再删,精中选精,成书依然有300余页,巨厚大部头。”
写这篇序言的时候已是2020年末,希望这本2021年出版的书籍,能让2020年的疫情阴霾退去。也感谢一直喜欢和关注左佐设计的朋友和读者,撰书不易,书中如有纰漏,也请口下留情,偷偷告诉我即可。

——2020年冬 左佐于北京
"Also because of the long time interval, many business cases have been accumulated, so delete again and again, select the best from the best, and there are still more than 300 pages in the book, which is very thick."
This preface was written at the end of 2020. I hope this book published in 2021 can remove the haze of the epidemic in 2020. I also thank friends and readers who have always liked and paid attention to ZuoZuo's design. It's not easy to write a book. If there are mistakes in the book, please show mercy and tell me secretly.
——ZuoZuo in Beijing in the winter of 2020
《字体风景》四年磨一书 / THE VIEW OF TYPE
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左佐 zuozuo

《字体风景》四年磨一书 / THE VIEW OF TYPE

526
6.2k
52
Published: