Ogilvy Malaysia 2011
Panadol Extra - Traffic Blues
New Panadol Extra provides more effective relief for severe headaches compared to regular Panadol.
The brief was to highlight this benefit to differentiate it from other variants.
Dramatize the effects of hard-hitting pain. The advertising carries the message that despite a pain overload,
relief can be found with Panadol Extra.
Awards :
Cannes 2011
Cannes 2011
Bronze - Outdoor Single
Shortlist - Print Single
Shortlist - Art Direction
D&AD 2012
Wood Pencil - Art Direction For Poster Advertising
Wood Pencil - Art Direction For Poster Advertising
London International 2011
Finalist - Print Single
Finalist - Art Direction
Finalist - Print Single
Finalist - Art Direction
The Austrian Award 2011
Finalist - Poster
Clio 2012
Finalist - Print Single
Finalist - Print Single
Spikes 2011
Silver - Print, Art Direction
Bronze - Print Single
Bronze - Outdoor Single
Silver - Print, Art Direction
Bronze - Print Single
Bronze - Outdoor Single
Adfest 2012
Bronze - Best Use Of Photography - Bronze
Bronze - Best Use of Retouching/Image Manipulation - Bronze
Finalist - Press Single/Traffic Blues
Finalist - Poster Single/Traffic Blues
Bronze - Best Use Of Photography - Bronze
Bronze - Best Use of Retouching/Image Manipulation - Bronze
Finalist - Press Single/Traffic Blues
Finalist - Poster Single/Traffic Blues
Kancil 2011
Silver - Art Direction
Bronze - Poster Single/Traffic Blues
Bronze - Poster Campaign
Bronze - Photography
