• Add to Collection
  • About


    Panadol Extra - Traffic Blues
Ogilvy Malaysia 2011

Panadol Extra - Traffic Blues

New Panadol Extra provides more effective relief for severe headaches compared to regular Panadol.
The brief was to highlight this benefit to differentiate it from other variants.

Dramatize the effects of hard-hitting pain. The advertising carries the message that despite a pain overload,
relief can be found with Panadol Extra.

Award Won:

Cannes 2011
Bronze - Outdoor Single
Shortlist - Print Single 
Shortlist - Art Direction

D&AD 2012 
Wood Pencil - Art Direction For Poster Advertising 

London International 2011 
Finalist - Print Single 
Finalist - Art Direction 

The Austrian Award 2011
Finalist - Poster

Clio 2012
Finalist - Print Single 

Spikes 2011
Silver - Print, Art Direction
Silver - Art Direction 
Bronze - Print Single 
Bronze - Outdoor Single 

Adfest 2012
Bronze - Best Use Of Photography - Bronze
Bronze - Best Use of Retouching/Image Manipulation - Bronze
Finalist - Press Single/Traffic Blues
Finalist - Poster Single/Traffic Blues

Kancil 2011
Art Direction - Silver
Bronze - Poster Single/Traffic Blues
Bronze - Poster Campaign
Bronze - Photography