*Brand Concept
Cera&Cera is a botanical brand inspired by the idea of “reform organic life”, which focus on the perfect imperfection of the floral art and seek for the best way to reserve and embrace the beauty of the dried flowers.
The visual identity concentrate in the two words “organic” & “reform”. Taking inspiration from the contrast of those of words, the logotype of Cera&Cera convey that message via the combination of an organic and a geometric font. Furthermore, the color system dig deeply into the mystic world of floral art by using the very peri color with blueish black and yellowish white that evoke the mystery, elegance and organic scent. Lastly, the applications layout are set a bit freely and slightly break the modern grid while keeping the minimal and harmony typography.
