RESEARCH
Full Service Advertising Agency, Leo Burnett, Sydney. Conduct primary research for a thorough analysis on key areas of a full service advertising agency.
EXECUTION After several failed attempts in contacting employees at Leo Burnett, I delivered 34 pencils in a tin to reception at Leo Burnett. Each pencil had a single question in red, stylised in the Jane Austen typeface, followed by my name, purpose and contact details.
OUTCOME
The pencils were distributed within the agency. Within a few hours, this creative strategy successfully provided information via emails from Leo Burnett staff. In a reply email, I thanked each employee for participating and assisting me. In addition, I attached this advertisement listing the remaining unanswered questions with a request to forward this advertisement to others within the agency.
This earned me the title
"The Pencil Lady" wrote, Rosie Fiorentino, Senior Business Manager, Leo Burnett, Sydney
SOFTWARE Adobe InDesign
