27th LASALLE Convocation 2013
Commissioned by LASALLE College of the Arts, Singapore to design a series of collaterals for the 27th LASALLE Convocation 2013.
Using a golden plane as a metaphor to symbolize soaring to newer heights, LASALLE students are empowered with a multitude of opportunities to learn, explore and become. The educational journey students have taken on at LASALLE helped build resilience and sharpen their tools of the trade, allowing them to soar and excel in the industry.
The collaterals include stage backdrop, photo backdrop, signages, welcome banner, rostrum wrap, programme booklet, web banners, and invite card.
Creative Direction & Design: Ryan Len & Desmond Ng
The convocation ended with a twist where graduands threw paper planes they made using the gold paper provided in the booklet. This makes a good photo opportunity and wraps up the theme for this year's convocation — "Taking Flight", where graduands continue to soar high in the industry like the paper planes do.