Client: Fundación Sindrome de Down Madrid (2013).
Project: Pro bono rebranding for NGO.
Concept: The Down Syndrome Foundation of Madrid is a non-profit organization founded in 1989. They needed help leveraging the visibility of their great work towards improving the quality of life of people with learning disabilities. After carrying out analytical and strategic reviews to understand the charity’s overall background, structure, internal culture and its reach in society, it was created a new brand promise: “For Yourself”
This idea was graphically translated in the symbol, which represents the flight of a person with Down’s syndrome towards personal and professional independence.
Project: Pro bono rebranding for NGO.
Concept: The Down Syndrome Foundation of Madrid is a non-profit organization founded in 1989. They needed help leveraging the visibility of their great work towards improving the quality of life of people with learning disabilities. After carrying out analytical and strategic reviews to understand the charity’s overall background, structure, internal culture and its reach in society, it was created a new brand promise: “For Yourself”
This idea was graphically translated in the symbol, which represents the flight of a person with Down’s syndrome towards personal and professional independence.
*Teamwork developed by Lambie-Nairn®.
