The creative for this route is built around two phases: first phase of introduction to Onwani and its highlights. Second phase to higlight the benefits of Onwani in a way that is easily understood. The visual style is fresh using illustrative style to create a unique impression on the target audience.
During the second phase we intend to use the individual Onwani logos for Al Ain and Western Region to further drive the message that Onwani is going to change all of Abu Dhabi in a positive way. The result that we expect from these two campaigns is positive association to Onwani and top of mind recollection due to the creative tactical messaging and visual style.