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    Bring to life MOE, DCC and MCC during 24 hour Eid al Adha weekends. Connect MOE promotion around “fashion” and “Consumer Engagement” as a concep… Read More
    Bring to life MOE, DCC and MCC during 24 hour Eid al Adha weekends. Connect MOE promotion around “fashion” and “Consumer Engagement” as a concept and key offering. Connect MCC and DCC to Gitex and therefore electronics shopping as a key attraction. Read Less
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For these two malls we have presented two creative routes, that highlight “electronics, gaming and action” as the main focus.
 
By leveraging popular games and concepts across a multiscreen (tablets, wide screens and smartphones) branded environment we want to turn these malls into major destinations complete with late-night gaming zones, with something for every age group.
 
This is a strategic opportunity to partner with electronics brands to    co-create an unforgettable electronic/gaming experience while engaging the mall visitors at large with entertainment, dining and exciting shopping offers