client: Cedar Rapids Convention and Vistiors Bureau
A decision to shift focus and market Cedar Rapids more as a sports, recreation and lifestyle destination led the CRCVB to consider a new name and rebrand. GO Cedar Rapids was picked to convey a more sports and recreation oriented community.
Branding notes:
A flexible logo system was built so the areas of recreation, music, dining and sports could each have it’s own logotype. An overarching logo would be used for all other communications. GO Cedar Rapids typography is set inside of a shape that combines a vintage sports pennant that sits on top of a stylized bridge. “Go” is a vintage style script customized to feel modern. The arrow point that comes off the loop of the “G” is there to reinforce the action of sports and recreation. The font for “Cedar Rapids” was chosen for its stylized block serif that reference sports style fonts. The font also has a characteristic up swept arch of the serifs on the baseline. This implies the movement of waves on a river.
