To appeal to the Fruit By The Foot target audience of elementary and middle children I utilized bright colors and an animal as the subject which also emphasizes the benefit of Fruit By The Foot's large size in conjunction with the "Feet of Fun!" slogan.

For my "Feet of Fun!" ad I chose to locate my ad in public locations where kids will encounter the ad with their parents and magazines such as Sports Illustrated Kids and websites frequented by children, for instance Cool Math Games.

To jumpstart my ad creation, I began by engaging in eclectic yet focused ideation.

After my round of ideation I then embarked on a range of sketches.

Once I completed my sketches, I took source images of Fruit By The Foot while gathering other necessary stock images.

With the necessary images compiled I was then able to compile a few digital roughs from which I selected the giraffe concept as the most successful visual approach.