LAUNCH JAPOTA | CHICKEN ONION FLAVOR
(RASA AYAM BAWANG)
Following the success of its previous flavors,
in 2021 we launched the new Japota Chicken Onion Flavor,
with its tasty thin layered potato chips makes you wanted it more and more!
You'll be craving for more and more because one is never enough.
We also developed the product packaging design for its front, back and barcode section.
We introduce the new flavor with a TVC 30s & 15s with a well-known movie actor, Adipati Dolken.
Followed by social media activity.
TVC Japota - Rejeki Dipatok Ayam 30s
There's a saying, if you didn't wake up early, a rooster will take your fortune for the day.
Because you know one is never enough, wake up and don't let it steal it from you!
VO: "My Japota almost got taken by the early rooster!" "Japota with Chicken Onion flavor comes with thin layer chips and real onion bits. One is never enough!"
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Agency: Arcade Indonesia
Executive Creative Director: Aldo Hutomo
Executive Creative Director: Aldo Hutomo
Creative Director: Devera Faridz
Art Director: Samuel Kosasih
Art Director: Samuel Kosasih
Graphic Designer (Packaging): Dharma Aditya, Samuel Kosasih, Reka Yulianty
Copywriter: Ramanedia Rezky
Copywriter: Ramanedia Rezky
Client: Wings Group, 2021
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