PURA VIDA
Pura Vida imports natural cacao products to Lithuania from various places around the world. They are on a journey of finding new farms to buy cacao from so their customers can discover the variety of flavours cacao has to offer.
PRODUCT
Their most popular product is cacao mass - the purest form of chocolate. It can be turned into a cup of hot chocolate, used in deserts or enjoyed on its own.
It seems as if the beautiful natural environment the cacao comes from translates into its unique taste. Every different kind of cacao has a rich, bold flavour. This led us to make the country of origin and specific tasting notes the main motives of our label design.
SOLUTION
We created a linear system based on the four elements of nature: Air, Water, Earth and Fire. It allows to form a unique colourful pattern inside a geometric shape, resembling a cacao fruit. The position of the shape is variable - it depends on the cacao’s country of origin. Also, tasting notes are assigned to specific elements of nature and added on the lines accordingly to form an elegant visual taste map.
All these elements come together in a dynamic composition that can be easily adapted to fit the client’s needs. The design of the label can be readjusted in the future to represent any cacao growing country and showcase a variety of outstanding tasting notes.
CLIENT Pura Vida
GRAPHIC DESIGN Gintarė Razmaitė, Domantas Pigulevičius
PHOTOGRAPHY Simonas Pigulevičius
YEAR 2021
