Bango's purpose is to create sustainability for Indonesia's agriculture in relation to preserving our authentic culinaries. One important point to achieve that is to save farmers from extinction through its campaign. Where every purchase of Bango will make a better life for farmers and also ensure its regeneration.
To spread the story further, we collaborate with Indonesia's top writer Dee Lestari to write a documentary in e-novelet format. About real life stories of 4 Bango's farmers and how farming Bango's Mallika beans make them fulfill their hope and dreams.
To read the full story, please click the attachment file.
Agency: MullenLowe Indonesia
ECD: Firman Halim
ACD: Fanny Pardiansyah
Sr. CW: Tara Seprita
AD: Cindy Wiyana
Story writer: Dee Lestari
