Pop-Tarts Campaign
This was a project I did in school; it was a fictional ad campagn about Pop-Tarts. The idea is that you can enjoy a Pop-Tart any time of the day; breakfast, lunch, or dinner it doesn't matter. Combine all the words togeather you got yourself BLINER!
Pop-Tarts are so colorful and vibrant, I really wanted to create something that played on its appearance alone. So I decied to create a campaign that is very minimalistic and only focuses on type. I made sure everything looked cartoonish so it stay true to Pop-Tart's childish brand. Finally once I was satified with the overall ad, I mocked up some other mediums that this ad would run on.
