Rice package｜楠楠商社新春米盒

branding design food photography foodpackaging japan package Rice visual identity Packaging packaging design

Dai Dai .

代代傳橙，楠楠商社

為了打造絕對的「日本感」及以「米」作為主角，主視覺取樣自日本的鏡餅かがみもち。在新年來臨前，家家戶戶都會在家中供奉鏡餅。而這兩個可愛的大小圓型年糕就是用稻米做成，與品牌所販售的日本越光米有著緊密的關聯。而鏡餅上的橙だいだい，在日語中有「幾個世代」的意思，比喻著健康永恆的家庭、世世代代繁榮昌盛。

日本人相信吃鏡餅能借助年神的力量，祈求新年無病無災，代表新的一年能夠圓滿。

希望在這個動盪不安的世界，大家都能夠健康、平安及自由。

N order to create an absolute "Japanese style" and use "rice" as the protagonist, the visual symbol is taken from the Japanese Kagami Mochi （かがみもち）. before the New Year, every family will enshrine kagamochi in their homes. And these two cute round rice cakes are made of rice, which is closely related to the Japanese rice sold by the brand. The orange （だいだい） on the rice cake means "several generations" in Japanese, and it is a metaphor for a healthy and eternal family and prosperity for generations.

The Japanese believe that eating Kagami Mochi can take advantage of the power of the god of the year to pray for the new year to be free from disease and disaster, which means that the new year can be completed. Hope that in this turbulent world, Everyone can be healthy, safe and free.

米包裝袋使用的是白棉紙袋，在超市販售時多以真空的方式延長保鮮期。但真空過後米磚外型會變得非常方正，便失去了農作該有的自然與有機感。因此，這次測試了好幾種包裝的方法，最後以一包一包無法偷吃步的手工方式呈現，希望收禮者能感受到這份心意，也希望您趕緊襯新鮮吃。紅繩貼在袋口，一同往下捲、捲，捲。最後拉起兩側，打結。

The rice packaging bags are made of white cotton paper bags, which are mostly used in a vacuum to extend the freshness period when they are sold in supermarkets. But after the vacuum, the appearance of the rice brick will become very square, and it will lose the natural and organic sense of farming. Therefore, it is presented in a manual way that cannot be lazy, I hope that the recipients can feel this heart, and I hope you can quickly eat it fresh. The red string is attached to the mouth of the bag, and it rolls down, rolls, and rolls together. Finally, pull up the sides and tie the knot.