Lindt has very beautiful packaging that displays their values such as the elegance, and high class of their products as well as showing the core ingredient of the flavor of the chocolate. However, most of their designs are somewhat repetitive and literal, containing stock pictures of food, and there is an opportunity to design and introduce a product line that is more personal and illustrative. The created product line for this project was titled, “Lindt: Collection” in hopes of celebrating some of their most popular flavors: matcha, caramel, and hazelnut.

Illustrations of these flavors were represented through hand drawn drawings to reflect Lindt’s pride in the handmade aspect of their brand. Inspired by the dynamism of action-figure packaging, a “window” of what is contained inside is included to add this element of excitement. Typefaces used in this project include the use of Condor on the flavor name to compliment the thick and thin strokes of the Lindt logo, as well as contrast it’s curved elements. Mr. Eaves is the font used for the body text to enable legibility.